Project Case Study

Manufacturing Rep Website Redesign Case Study: Modern Brand and Lead-Ready Site

Complete branding revamp and web design solution for a Manufacturing Representative Company.

PJ Polke2024Web Design
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Project overview

Challenge

PJ Polke represents industrial manufacturers, but their site read like a general construction portfolio and buried the product lines reps needed to feature.

Solution

A modern brand system, responsive website, and marketing kit that highlights partner brands, makes contact paths obvious, and reinforces PJ Polke’s role as a trusted manufacturer rep.

Approach

We reorganized the site around the manufacturers they represent, crafted positioning for each line, and created photography that speaks to specifiers and procurement teams.

What we delivered

In production
Web DesignPhotographyMarketing MaterialsSEOManufacturer Line Positioning

Before & After

See the transformation from the old website to our modern design

After - New Website
After

Results

  • Refined copy that clearly positions PJ Polke as a manufacturer rep—not a contractor
  • Product-line specific landing areas that make it easy for vendors and buyers to connect
  • Mobile-optimized experience for field teams sharing links on-site